ashamoni56776
Do³±czy³: 29 Lut 2024
Posty: 1
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 Is the design based on the concept design |
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At GIG, determining this direction is called "concept design." ``We are targeting a relatively older age group, so we avoid using small fonts.'' ``The main purpose is to get people to contact us, so we choose a color that makes the contact button stand out.'' ``We use serious text to give a professional impression.'' We logically decide on design elements to create a worldview, such as using photos of facial expressions and using thin fonts to create a stylish look. For detailed concept design methods, please refer to this article written by Mr. Ishii . Related article: Design concept design that you should know if you are creating a design Step 3. Guaranteeing the quality of the design being produced Once the concept is decided, we move on to the design production stage.
The art director mainly checks the quality of the design from the following perspectives and provides feedback to the designer. Example: Is the CTA Special Data emphasized because the concept is a design that makes the CTA stand out? Is the design consistent? For example: Are there variations in font size? Are there consistent rules for elements such as titles and buttons? Does the design convey information accurately? For example: Are there any blank spaces or color coding that may convey information incorrectly? Isn't the quality purely as a design? Is the design implementable? Also, does the design match the implementation schedule? Regarding part 5, I think there are some parts that are difficult to judge unless you have engineering experience. If you don't have any experience, work with an engineer as needed.
Attitude as an art director Here are three points to keep in mind when working as an art director. Mindset 1. Think backwards from the schedule. Art directors need to know what needs to be completed by when so that the design progresses on schedule. For example, if you need a company logo to design the top page, you will need at least guidelines for the logo before you start designing. Therefore, it is necessary to collect the necessary information and materials in advance, such as by requesting the client as a task.
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