conexi9716@
Do³±czy³: 04 Mar 2024
Posty: 1
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 Benefits of using the Conversions API to send events to your |
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Reduce the cost per action of campaigns: since the data is less influenced by browser loading errors, connectivity problems and ad blocks, it is much more reliable. As a result, there is a more reliable connection, allowing the Facebook algorithm to have more precise data and reduce the cost per action.Optimize ad performance measurement to better understand campaign resultsObtain information that allows you to show adverts to the most profitable customers in order to optimize your adverts as much as possible.
Reduce the cost per action thanks to greater Special Data event matching by providing Facebook with a series of parameters such as email, Facebook ID, phone number, etc.Increase control of the data and therefore of the contentsBy schematizing how it works, in our opinion you will be able to give the right value to every single benefit:Fb Conversion APIFacebook server-side API: how to set it upFollow the steps below faithfully and it will be a piece of cake:Create a Facebook developer account to access the API features and build an applicationThe newly created application will use the API. An ID required to authenticate will be generated.Set up the Facebook Pixel to track users on a website and add the code to the website. A pixel ID will be generated to send data to the Facebook server.Authenticate with the API.Get permissionUse API features to access user data, create posts and pages etc.What to do to switch to server-side trackingBut how do you implement a server-side?The most complete solution for server-side tracking is through the use of Google Tag Manager .
The latter has made a container available to track all the tags present within the web container also on the server side, both the Google Analytics and Facebook tags .The Tag Manager server container works in a very simple way: Google Tag Manager activates a Tag from its Web container which communicates, via client, with the Server container and activates the Server side tags (the GA4 tag or the Facebook tga API) who in turn communicate the requested data directly to external services.All this translates into less script loaded on the page and improved performance for our sites. With the Server-Side you will also be able to gain greater control and higher data quality thanks to the ability to clean, edit and add information to datasets before sending them to your third-party services.Using GTM to manage server-side tracking can simplify the process of implementing and managing tracking code, as it provides a graphical interface for creating and managing tags.
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