joly5555
Do³±czy³: 05 Mar 2024
Posty: 1
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 Success factors for your brand |
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Episode one. Would you know which of these two people is the brilliant American psychologist Edward Thorndik? No? Well, analyze their physical features because selling more or less depends on your ability to value beauty. And we explain ourselves by telling you success factors for your brand . Thorndik is the creator of the Halo Effect theory. According to this theory, we tend to give beauty a multitude of positive characteristics just for being beautiful , whether or not they have those positive characteristics. For example, we can say that handsome Popes (Francis?) are better people than ugly Popes (Ratzinger?) and are nicer, kinder, more generous, more hardworking and even more intelligent. Very ugly things have been said about Popes who are not handsome. We could also affirm, according to this theory, that if Iniesta were more handsome he would earn more money and if Cristiano were uglier he would earn less.
And in this sector, handsome athletes are a magnet Colombia Mobile Number List for the vast majority of brands. Raymond Loewy is one of the world's design heroes. When this Frenchman arrived in the United States (USA) from Europe he found a country with great technology, but with unworthy industrial design. So he made money by making money for those who hired him to redesign everything from airplanes, trains and cars, to typewriters and cigarette packages. After decades of work, Loewy summarized everything he learned in a book whose title says it all: Ugly is not for sale . And therein lies one of the success factors of your brand. And how does this apply in real life? Well, cultivating good taste and learning to distinguish what is beautiful and what is ugly for our clients, and not for ourselves. And here we could start talking about Steve Jobs and his clear orientation to the market, but this already bores us a little, right? By the way, Edward Thorndik is the ugly guy on the right.
The handsome one is Potts Cheyney, a Penn economist. Papas Iniesta_Ronaldo The_ugly_is_not_sold Subscribe to Creatibo Marketing Downloadables Download our resources free marketing Guide to multiply the creativity of your company without spending a single euro. Five challenges of current marketing according to Mckinsey. Basic guide to measure your engagement in RRSS. Report on ad blockers. Guide to doing storytelling like big brands. Guide to get the most out of the point of sale. If you want your brand to stand out, you need creativity. Write to us now other advertising posts in Creatibo Are you compatible with your partner's brands? Are you compatible with your partner's brands.
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