sinthiya007
Do³±czy³: 03 Lis 2024
Posty: 2
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 Monaco One to One E-commerce Show: we were there! |
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The fifth edition of the E-commerce One to One trade show in Monaco was held from March 18 to 20 at the Grimaldi Forum. EC1to1 (for those in the know) has truly established itself as the place to be to network and discuss the latest innovations and trends in e-commerce. But it is also an opportunity to benefit from numerous experience sharing through around a hundred expert workshops, including one that we had the privilege of hosting. You didn't have the chance to attend? Don't panic, we'll tell you everything!
Do you feel good?
As a preamble to these three days of marathon, FEVAD presented the results of its annual study on the morale of e-retailers during the opening plenary session. Bringing together numerous insights on the market outlook, punctuated by nice notes of optimism, it states, among other things, that 82% of respondents declare themselves confident on page seo service in their future ( find the key points of the study on the e-marketinglicious.fr website ). At the heart of the marketing and communication strategies of these e-retailers, we will note some rather interesting notions. Acquisition, loyalty and personalization remain in fact the key words of the 2015 trends (hey, but wait, doesn't that ring a bell ?).
axes-marketing-&-communication-2015
(Revolution !
On the occasion of the other conferences of the event (notably an excellent keynote from Google in French), we obviously find in the strategic trends the continuation of the mobile revolution . This channel, although it has become fundamental in the lives of the French (people look at their mobile on average 160 times a day!!!!!), is not about to kill the consumer journey in store, but rather to enrich it! So comes the need to think about it in an omni-channel way. Indeed, a customer no longer chooses a single point of contact with the store or the brand, he uses not only all the channels, but also all the devices in his possession to ensure his act of purchase, as well as its extension. Valuable lessons to take into account in our approach to the consumer and his uses! To go further, do not hesitate to consult the very good article from Presse Citron .
Experts' word
Nearly a hundred industry experts also offered visitors workshops designed to cover many e-commerce issues by sharing their experiences. From data to payment to logistics, all the hot topics of the moment were there. We had the honor of being able to speak on the theme "How to please and engage your customers? By getting to know them!" To do this, we shared the inspiring experiences of two of our customers: Envie de fraises with its daily and event-based use of our platform to engage its community, as well as the crazy Groupon adventure during a cross-channel operation on both Facebook and in a pop-up store.
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