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Doczy: 05 Mar 2024
Posty: 1
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 Misconceptions about Youtube advertising |
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Ben Johnson, Google's creative director, highlights some of the misconceptions people have about YouTube advertising, and the Google team offers suggestions on how to turn a misconception into a good ad. Ben Johnson, Google's creative director, highlights some of the misconceptions people have about YouTube advertising, and the Google team offers suggestions on how to turn a misconception into a good ad. Assumption 1: Succeeding on YouTube is a complete guessing game. Reality: A few basic principles can help you make smart and creative solutions. YouTube is about taking risks, but that doesn't mean shooting in the dark. There are some simple basic principles that will help you create an effective YouTube ad and understand when it's worth taking a risk.
Four guiding principles offered by the Google team: Engaging: Grab your audience's attention from the start. Brand: Integrate your brand naturally. Communication: Infuse your ad with emotion and narrative to make an impact on your target audience. Directness: Make Iraq WhatsApp Number Data your call to action clear. Ads that follow these four principles have been proven to increase short-term sales by 30% and increase long-term brand investment by 17%. Assumption 2: Good YouTube ads have a certain look and feel. Reality: There are different effectiveness of YouTube ads, and many of them don't necessarily look like ads. Although there are creative principles that can be used, this does not mean that there must be a uniform approach to execution.
When looking at the spectrum of effective global marketing YouTube ads, the Google team found that focusing on what your ad says and how it makes people feel is more important than how the ad looks. YouTube is a place for creativity, and advertisers have as much opportunity to be a part of it as any other platform. Effective advertisements provide viewers with recognition, information about your brand, product or service. Assumption 3: Experimenting creative campaigns requires too much effort. Reality: An experimental approach to video production can have long-term benefits. There's a difference between an experimental approach to creating video ads and a one-off test.
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